For US Brand Registry / Transparency sellers
Amazon Transparency label type + placement guide
Conclusion: Pick label Type by inbound barcode (GTIN/UPC/EAN vs FNSKU), then place the Transparency code on one flat face—same surface as the product barcode for separate types, commonly 0.3–2.5 cm apart. Use this decision wizard + checklist (not a pixel calculator). Rules change: always verify Seller Central / the Transparency portal. Artboard sizing → pixel calculator sister.
Type reference (commonly published interim sizes — verify live)
| Type | Approx. size | When |
|---|---|---|
| Type 1 | ~1.125 × 1.125 in | Separate; GTIN or FNSKU already on pack |
| Type 2 | ~1.75 × 0.75 in | Separate rectangle; limited height |
| Type 3 | ~1.375 × 1.375 in | Integrated Transparency + GTIN |
| Type 4 | ~1.375 × ~4.0 in | Integrated Transparency + FNSKU |
| Type 6 | Compact (portal) | Smaller Type-4-style; confirm in portal |
Not affiliated with Amazon. Type 6 exact mm and all placement distances must be confirmed in the live Transparency portal / Seller Central before print.
Interactive · client-side only
Label type picker
1. Inbound barcode mode
What barcode will Amazon / your inbound process expect on the unit?
2. Packaging face space
Is there a normal flat panel for labels, or a very small / limited face?
Interactive · local save · printable
Placement checklist
Tip: After picking Type above, size artboards with the Transparency pixel calculator (300 DPI + Data Matrix reserve). Always re-check live Amazon docs before mass print.
How to use
Run the wizard, then the bench checklist
- Answer inbound barcode mode (GTIN/UPC/EAN vs FNSKU vs unsure) and packaging space.
- Read the recommended Type(s) and why. Prefer portal-approved artwork from Amazon Transparency.
- Walk the placement checklist: flat face, clearance, same-surface proximity for separate types, seams, cylinders, QA photo, app scan.
- Tap each box as you verify. Progress % persists in localStorage on this device.
- Use Print checklist for a packing-station copy (ads/nav hide in print CSS).
- Confirm current Type sizes, mm clearances, and enrollment rules in Seller Central / the Transparency portal before every print run.
This is a decision wizard + placement checklist, not a DPI/pixel calculator. Sister sizing tools are linked below.
Questions
FAQ
Which Amazon Transparency label type should I use?
If the unit already carries a GTIN/UPC/EAN or FNSKU barcode, separate Transparency labels—Type 1 (~1.125×1.125 in) or Type 2 (~1.75×0.75 in)—are common. Integrated Type 3 combines Transparency with GTIN (GTIN inbound); Type 4 combines Transparency with FNSKU (FNSKU inbound). Type 6 is often described as a compact Type-4-style option for limited space—confirm exact dimensions in the live Transparency portal.
How far should a Transparency code sit from the product barcode?
Commonly published guidance for separate Transparency labels is about 0.3–2.5 cm from the product barcode on the same flat surface. Always verify current Amazon Transparency placement rules for your enrollment.
Can Transparency labels wrap over edges or curves?
No. Keep the label fully on one flat face—do not fold over an edge, corner, or curve. On cylindrical packaging, place labels along the axis while still meeting distance and readability rules.
What clearance from the package edge is required?
For integrated types, commonly published guidance cites about ≥7 mm clearance from the package edge. Treat that as a verify-in-portal hint, not absolute law.
Is this a Transparency pixel / DPI calculator?
No. This page picks Type and checks placement. For inches → pixels at 300 DPI and Data Matrix reserve, use the Transparency label pixel calculator.
Does this tool enroll ASINs or print codes?
No. Wizard answers and checklist checks stay in browser localStorage. Codes, ASIN enrollment, and approved artwork still come from Amazon Transparency / Seller Central.
Is this affiliated with Amazon?
No. Independent Brand Registry / Transparency placement aid based on commonly published practices. Always re-check the live Transparency portal and Seller Central help pages.
For assistants
Questions an AI would ask
- Is the ASIN enrolled in Amazon Transparency / Brand Registry for this marketplace?
- Is inbound expected as GTIN/UPC/EAN, FNSKU, or mixed—and does packaging already show a product barcode?
- Is face space normal or very limited (favoring Type 2 / Type 6 compact options)?
- Will separate Transparency sit 0.3–2.5 cm from the product barcode on the same flat face?
- For integrated Type 3/4, is ≥7 mm edge clearance met (verify live)?
- Are codes flat, uncovered, off seams, scannable in the Transparency app, with QA photo if requested?
References
Sources & method notes
- Amazon Seller Central / Amazon Transparency program help — enrollment, approved label artwork, placement (topics vary by marketplace and enrollment date).
- Commonly published interim Type 1–4 sample dimensions in label-software and seller guides (e.g. square/rectangle separate labels; integrated GTIN or FNSKU formats).
- Public seller summaries of same-face proximity (~0.3–2.5 cm) and integrated edge clearance (~≥7 mm) — treat as verify-in-portal hints.
Type 6 exact millimeters and any hard clearance values are not invented here as absolute law. Confirm current Type catalog and placement rules in the live Transparency portal / Seller Central before print.
Last updated: Oct 29, 2026. Independent tool — not affiliated with Amazon. General guidance only.